Nigerian Breweries Plc has been awarded with the outstanding performance in the Consumer Goods Sector of the Nigerian economy at the 2017 Pearl Awards.
The company was presented with the 2017 Sectoral Leadership Award in the Consumer Goods Category (Breweries) at the event which held at the Grand Ball Room, Eko Hotel and Suites, Victoria Island, Lagos on Sunday, November 26, 2017.
While commenting on the award, Kufre Ekanem, Corporate Affairs Adviser, Nigerian Breweries Plc, stated “We view this award as a recognition of our previous performances and as our call to duty to keep delivering value. As Nigeria’s foremost brewer, our commitment to our shareholders and other stakeholders drives our passion for high performance and delivery of quality, not just in our product offering, but in all our interactions with Nigeria. We remain committed to these values.” Mr. Ekanem thanked the organisers of the award for the recognition and congratulated them for sustaining the initiative over the last 22 years.
Nigerian Breweries emerged winner in the Consumer Goods (Breweries) category where Guinness Nigeria Plc and International Breweries Plc were also nominated. The event drew attendance from dignitaries including General Yakubu Gowon (Rtd.) former Head of State of the Federal Republic of Nigeria, the Governor of Lagos state, Mr. Akinwunmi Ambode who was represented by the commissioner for Women Affairs and Poverty Alleviation, Hon. (Mrs.) Lola Akande, the Chief Executive Officer of the Nigerian Stock Exchange, Mr. Oscar Onyema, immediate past president of the Council of the Nigerian Stock Exchange, Mr. Aigboje Aig Imoukhuede, captains of industry among other guests.
The PEARL (Performance Earning and Returns Leadership) Awards Project was instituted in 1995 with an annual Awards Night to recognize and reward publicly quoted companies for outstanding operational and stock performance in order to enhance the vibrancy, growth and development of the Capital Market. Criteria for the Pearl Awards are based on verifiable indices, facts and figures published in the Nigerian Stock Market Annual (NSMA).
In a related development, the company has announced the coming of Stella Lager Beer.
The Beer, according to the company, is a product of a very innovative and unique brewing technique, brewed with 100% natural ingredients – the finest malted barley, high quality pops, and the best quality water. The new offering is a clean, crisp refreshing lager beer that is original in its recipe, brewing process and taste. It also delivers a refined and consistently smooth lager taste with intense refreshment.
Stella Lager Beer is the perfect companion to celebratory moments offering a rich, smooth taste crafted using the finest ingredients “The Stella Lager brand is what many would refer to as ‘cool’.” says Franco Maria Maggi, Marketing Director, Nigerian Breweries Plc. “Yes, it is targeted at young confident Nigerians who feel comfortable in their own skins, but this is because it is exactly how the Stella Lager brand feels and tastes- new, fresh and unique. This is why we at Nigerian Breweries are delighted to be launching it to our millions of customers in Nigeria at this time, because we know they can identify with the personality of the brand.”
Nigerian Breweries is offering consumers tons of enjoyment with this unveil, while also using the product to rally around the qualities of an ideal man. Stella Lager beer also retails at the same price points as other existing premium lager in the market and is therefore within the majority’s reach.